This conceptual project reimagines Blockbuster in 2025 with a modernized logo, a potential streaming service, experiential retail spaces, and a branded credit card offering exclusive perks, all designed to blend nostalgia with contemporary innovation.

This conceptual project reimagines Pan Am for the modern era, blending its timeless legacy with modern travel innovations. The design includes a branded app home screen, a sleek plane exterior, a stylish travel bag, and refined in-flight silverware for the Clipper flight class—each element evoking the elegance and prestige of Pan Am’s golden age while adapting to today’s luxury travel experience.

I worked on revitalizing the Banana Box Wholesale Grocery brand to modernize its digital presence and enhance its competitiveness in the value-driven retail space. This project included a complete website overhaul, shifting from an outdated, content-heavy design to a streamlined, user-friendly experience. Additionally, I introduced a mid-century modern branding refresh, inspired by successful retailers like Costco and Aldi, to strengthen brand identity while maintaining Banana Box’s reputation for affordability and surplus grocery products.

I led the complete website rebuilds for Ed McCaffrey’s three entities: EdMcCaffrey.com, SportsEddy, and McCaffreyBrands.com. This project included redesigning site layouts, creating custom graphics, and developing a fresh logo for SportsEddy. The project expanded the original one-page websites into fully functional platforms that improved navigation, visibility, and user engagement.

I explored this key art concept as a creative exercise, experimenting with typography, composition, and imagery to craft eye-catching visuals. This is my concept for what 'The Seven Husbands of Evelyn Hugo', a New York Times best-selling novel, would look like if it was a Netflix film. 

This conceptual project involves reimagining the website for Bucked Up, integrating the new product packaging and expanding the brand’s merchandising presence with a fictional collaboration with Marvel, bringing superhero-inspired elements to the packaging and the overall brand experience.

I developed and updated the branding and identity for GIQUE Fitness (pronounced "geek"), a fitness brand that merges geek culture with health and wellbeing. The project involved updating the logo, brand guidelines, patterns, icons, and mockups for various branded products. The goal was to create a unique, empowering visual identity that resonates with the geek and fitness communities.

For Hapa Sushi, I developed playful social media ad campaigns that personified their sushi rolls as Tinder Profiles based on the cheeky, innuendo-laden names the restaurant is known for.

OCN Rigs was a Colorado-based YouTube series showcasing unique 4x4 rigs and their owners. This project involved creating a concept for OCN Rigs Magazine, a publication dedicated to showcasing unique 4x4 rig owners and their setups across Colorado—the design aimed to capture the adventurous spirit of off-roading and the vibrant community of enthusiasts. The magazine concept included cover designs, feature layouts, and advertisements.

For this project, I developed a comprehensive website redesign concept for Comic Sandwiches, a BigCommerce eCommerce store specializing in high-quality replica shields and props inspired by superheroes and pop culture.