For Hapa Sushi, I created playful social media ad campaigns that personified their sushi rolls as Tinder profiles, drawing inspiration from the cheeky, innuendo-laden names the restaurant is known for. Rolls like the "Multiple Orgasm" and "XXX" were given humorous bios to match their bold flavors, resulting in an engaging, tongue-in-cheek campaign that aligned with the restaurant’s fun and edgy brand personality. In addition, I developed meme-style posts, faux text conversations, and a “date your sushi roll” concept, giving the brand a playful, flirty voice that resonated with sushi lovers seeking a unique and entertaining dining experience.
