This conceptual project envisions a bold reimagining of Blockbuster in 2025, blending nostalgia with modern innovation. Would they launch their own streaming platform, offering curated collections of classic and cult-favorite films? How would they create an in-store experience that caters to millennials who grew up with Friday night movie rentals?
The concept below modernizes their iconic ticket-style logo, refining it for a sleek and contemporary aesthetic while maintaining its instantly recognizable essence. Beyond branding, this project explores how Blockbuster could evolve in today's retail landscape. With major brands embracing financial services, what if Blockbuster introduced its own credit card? This card could offer exclusive perks like discounts on streaming, in-store purchases, and even partnerships with theaters for discounted movie tickets.
The goal is to merge the emotional connection people have with Blockbuster’s legacy with cutting-edge offerings that make it relevant in a digital-first world.
