Client
Ed McCaffrey
Project Requirements
Website Design
Website Development
Brand Redesign
Ed McCaffrey
Project Requirements
Website Design
Website Development
Brand Redesign
The Websites
mccaffreybrands.com
sportseddy.com
edmccaffrey.com
mccaffreybrands.com
sportseddy.com
edmccaffrey.com
The Project
I had the unique opportunity to collaborate closely with Ed McCaffrey, a former NFL player and Super Bowl Champion, to redesign and expand three of his websites: Ed McCaffrey's personal brand, McCaffrey Rocky Mountain Mustard, and SportsEddy, his youth football camp initiative.
I had the unique opportunity to collaborate closely with Ed McCaffrey, a former NFL player and Super Bowl Champion, to redesign and expand three of his websites: Ed McCaffrey's personal brand, McCaffrey Rocky Mountain Mustard, and SportsEddy, his youth football camp initiative.
My primary objective was to enhance their online presence by developing user-friendly, responsive websites that aligned with each brand's identity while maintaining a cohesive visual theme. I managed the entire development process, including branding, UX/UI design, eCommerce functionality, and mobile optimization.
Additionally, I worked directly with the video production team to integrate engaging video content throughout the sites, improving storytelling and promoting Ed's various ventures.
