Client
Banana Box Wholesale Grocery
Project Requirements
Brand Redesign
Banana Box Wholesale Grocery
Project Requirements
Brand Redesign
The Project
This concept revitalizes the Banana Box Wholesale Grocery brand, known for its affordable and surplus grocery products, to make it more competitive with contemporary value-driven retailers. While brands like Costco and Aldi have gained traction for combining affordability with a strong identity, this project aims to elevate Banana Box to a similar status by introducing a branding refresh with a mid-century modern logo and aesthetic.
This concept revitalizes the Banana Box Wholesale Grocery brand, known for its affordable and surplus grocery products, to make it more competitive with contemporary value-driven retailers. While brands like Costco and Aldi have gained traction for combining affordability with a strong identity, this project aims to elevate Banana Box to a similar status by introducing a branding refresh with a mid-century modern logo and aesthetic.
Two concepts were created, Brand Concept #1 was chosen by the client.
