I was tasked with revitalizing the Banana Box Wholesale Grocery brand, known for its affordable surplus grocery products, to help it stay competitive in today’s value-driven retail landscape. The project centered on updating the brand’s outdated digital presence, particularly its website, which had been designed in 2002 and last updated in 2007. I transformed the website from a content-heavy layout into a more streamlined, user-friendly experience. Alongside the website redesign, I introduced a branding refresh that included a mid-century modern logo and aesthetic. This cohesive update ensures that Banana Box appeals to modern shoppers while still reinforcing its core reputation for providing great value.
